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1.0 Role of Marketing in a Firm
1.1 Marketing Concept
1.2 Marketing Strategy and the Process of Planning
1.3 Marketing Environment
1.4 Marketing Research
2.0 Customer Driven Marketing Strategy
2.1 Consumer Behavior
2.1.1 What is Consumer Behavior?
1.0 Role of Marketing in a Firm
Mod1
1.1 Marketing Concept
Mod1.1
1.2 Marketing Strategy and the Process of Planning
1.3 Marketing Environment
1.4 Marketing Research
2.0 Customer Driven Marketing Strategy
2.1 Consumer Behavior
2.1.1 What is Consumer Behavior?
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